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Set up your new Marketing Cloud account, add users, send emails, and track your results. The gathering of people has demonstrated involvement with the . How-To; Functions; Contact; Home; Certifications. The Salesforce Marketing Cloud Email Specialist exam is specially intended for those candidates who knows how to build email marketing campaigns while utilizing a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns. Discovery: 15%. This can act as a standalone data extension with desired fields to either capture the data or use it as a sendable data . The ExactTarget Marketing Cloud is a salesforce.com company. Marketing Cloud Foundations - SFMC Basics. It started out as basic customer relationship management CRM software, for companies to track their accounts, contacts and opportunities but has evolved over the years to become much more than that. Get a 360-degree view of every customer. 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